Branding.
Have you ever paid attention to the reasons why you like the brands that you like?
or
As a creative-type have you wondered how to brand your work with content, display or delivery?
Check out this video that talks about how branding has gone beyond logos, catch phrases and symbols. As one expert, Cabell Harris, puts it:
"It’s not what you say it is. It’s what your audience says you are.“
He goes on to discuss the most important brand evaluation questions to ask:
1. Who are you?
2. What do you do?
3. Why does it matter? How do you share this? *most important
The answers to these questions could even be beneficial in regards to the community of [tumblr] blogging we are all apart of. Worldwide it has recently been measured that there are 181million blogs. The answers to the questions above can provide greater clarity with your blog’s purpose and the intention or brand you are trying to create in order to have viewers connect with your blog. (…and revisit it.)
"If you start designing without knowing what you really want to say, and having a concept or a thought, then it just becomes decorations. To me, you have to have a concept, something your trying to communicate and then you do the window dressing.” -C. Harris
